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Missguided Flagship Store Launch

In November 2016, online retailer Missguided opened their first flagship store at London’s Westfield Stratford City shopping centre. The retailer has been going from strength to strength since launching in 2009 and decided to follow the success onto the high street, setting them apart from other exclusively online retailers.

Their first flagship store covers 20,000 sq. ft. of space and Missguided wanted to introduce a unique and bespoke environment. Offering a distinctive visual merchandising design and shopping experience, they created an out-of-this-world visual setting for their customers. The space for Missguided’s flagship store was designed by D&P, a leading retail design consultancy, and we at Vision On partnered with them to produce some of the store’s aesthetic features.

Welcome to my website

My name is Louise Watling, I am a visual merchandising professional with 8+ years experience working in the UK and abroad. I specialise in the management, development and delivery of all creative retail communications. I was recently involved in managing all creative input, production and installation for the Missguided flagship store launch at Westfield Stratford UK whilst working as Project Manager for Vision On.
Previously I held the position of Regional Visual Manager for Forever 21 in Dubai where I oversaw a team of 40+ Visual Merchandisers across 16 stores spread throughout the UAE & Middle East. I would regualarly lead quarterly training workshops for 70+ people and opened new flagship stores in Russia, Lebanon, Muscat, Abu Dhabi and Dubai. I am passionate about maximising the visual impact of retail space and the difference it makes to sales and the growth of the business.