Style and visual impact that makes a difference
Dorothy Perkins – Spring Window Launch
Dorothy Perkins – Spring Window Launch
Missguided Flagship Store Launch
Store Openings
Missguided Flagship Store Launch
Brand Direction
Other
Brand Direction
F21 Mechandise Updates
Forever 21, Training
F21 Mechandise Updates
F21 Dubai Mall
Forever 21
F21 Dubai Mall
F21 Training Plan
Forever 21, Training
F21 Training Plan
F21 Beirut
Forever 21, Store Openings
F21 Beirut
F21 Dalma Mall
Forever 21, Store Openings
F21 Dalma Mall
F21 DCC Dubai
Forever 21, Store Openings
F21 DCC Dubai
F21 Los Angeles
Forever 21, Training
F21 Los Angeles
F21 Muscat
Forever 21, Store Openings
F21 Muscat
F21 AFI – Russia
Forever 21, Store Openings
F21 AFI – Russia
F21 Bela Ducha – Russia
Forever 21, Store Openings
F21 Bela Ducha – Russia
Brands
Archive
Brands
Debenhams
Archive
Debenhams

New Blog Posts

View Blog

F21 Mechandise Updates

Here is a collection of work I have actioned throughout my F21 stores. During my visits to each store using a hands-on approach I would guide the shop floor staff to show them how they can enhance the merchandise, styling and implement new ideas across their store to help increase footfall and sales.

DCC – Back To Fall 2014

Dubai Mall – Festival Presentation

MCC Oman – Merchandising Updates

MCC – Spring Updates

Welcome to my website

My name is Louise Watling, I am a visual merchandising professional with 8+ years experience working in the UK and abroad. I specialise in the management, development and delivery of all creative retail communications. I was recently involved in managing all creative input, production and installation for the Missguided flagship store launch at Westfield Stratford UK whilst working as Project Manager for Vision On.
Previously I held the position of Regional Visual Manager for Forever 21 in Dubai where I oversaw a team of 40+ Visual Merchandisers across 16 stores spread throughout the UAE & Middle East. I would regualarly lead quarterly training workshops for 70+ people and opened new flagship stores in Russia, Lebanon, Muscat, Abu Dhabi and Dubai. I am passionate about maximising the visual impact of retail space and the difference it makes to sales and the growth of the business.